What can Facebook tell about you by what you “Like”? Maybe more than you knew.
As a measure of the computer model’s accuracy, the researchers were able to distinguish between Democrats and Republicans in 85% of the cases; between black and white people in 95% of the cases; and between homosexual and heterosexual men in 88% of the cases.
And lots, lots more.
That is better accuracy than most personality tests. A real advantage when trying to target market.